Emily G. Culbertson: web and social media strategy

For the past 12 years, I've helped a diverse set of organizations use the Web to build awareness and ongoing relationships with their target audiences. 

As a consultant, I help organizations large and small think through Web and social media strategy, planning and projects. I also conduct research and provide Social Media 101 training for Chicago's Community Media Workshop, and I am a periodic contributor to the website of the Communications Network, a membership organization for communicators in philanthropy.

Before becoming a consultant in September 2008, I worked at the Robert Wood Johnson Foundation, where I helped lead the launch of many projects to enhance RWJF's Web site and helped launch RWJF's social media efforts.

How can I help you?
  • Web communications project management
  • Web strategy, planning and needs assessment
  • Requests for Proposal writing and Web vendor selection
  • Social media strategy and planning
  • Information architecture
  • Content editing
  • Training on web planning and social media

To contact me:

Learn more about me and my interests:
About Emily Culbertson

Since August 2008, I have helped organizations large and small develop Web strategies and plans and launch Web sites and Web applications. Clients to date include the Robert Wood Johnson Foundation's Cover the Uninsured Week and other grantees and programs of RWJF. I also write for the Communications Network, a membership organization for communicators in philanthropy, and conduct research and provide Social Media 101 training for Chicago's Community Media Workshop.


Before moving to Chicago in August 2008, I worked for nearly four years at the Robert Wood Johnson Foundation, the nation's largest philanthropy devoted exclusively to health and health care issues. At RWJF, I collaborated with a talented group of colleagues to help RWJF use the Web to meet its goals and the needs of its visitors. 


Prior to joining RWJF, I worked at I-SITE, Inc., where my colleagues and I helped pharmaceutical clients build and maintain relationships with consumers and health care professionals, and at the University of Pennsylvania Health System, where the Web team built and maintained a large consumer Web site.


Please feel free to contact me if I can help you with planning or managing your next Web project or thinking through your thorny Web problems.
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